Answered By: Julie Harding
Last Updated: Aug 23, 2016     Views: 89

General Company Information

You can find a multitude of information on companies in the Business Source Complete and Hoover's database. For specific information on how to do this, please see the Business Research: Finding Company Information page.

Annual Reports

A company's annual report discusses the company's financial performance during the previous year and provides information about plans for the company's future direction. For more information see the Business Research: Finding a Company's Annual Report page.

Finding a Company's Competitors

Use UMUC library databases Hoovers, Standard and Poor's (S&P) NetAdvantage, or Mergent to find a company's competitors. For more information see the Business Research: Finding a Company's Competitors page.

Finding a Company's Financial Information

You can find a company's financial information on its own website, through EDGAR, and several of the UMUC databases. You can also find financial information at free websites like Yahoo Finance or MSN Money. For more information see the Business Research: Finding a Company's Financial Information page. 

Finding a Company's Mission Statement

A company's mission statement briefly explains the company's purpose, goals, and/or strategy. Usually the best place to find this information is on the company's website. However, you might have to search for this information in a database, book, or e-book. For more information see the Business Research: Finding a Company's Mission Statement page. 

Finding a Company's Org Chart and/or Leadership Information

The best place to find current information about the executives and other key people who work at a particular company is usually the company's own website. However, you might have to search for this information in a database. For more information on how to do this, see the Business Research: Finding a Company's Org Chart and/or Leadership Information page.

SWOT Analysis Research

Some business and management classes at UMUC require analyzing a company's external and internal environments for its strengths, weaknesses, opportunities, and threats, as part of building a strategic plan for success. Two UMUC databases that contain SWOT Analyses are Business Source Complete and Business Insights Essentials. For more information please see the Business Research: SWOT Analysis Research page.

 

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